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Experiential » entrepreneurship

thought leadership

Are you a Thought Leader?

Around the globe we are witnessing businesses, cities and countries come to a complete standstill. Rewind the clock to end December, we would have never guessed that the world is in the state that it is today. This because of an invisible predator called COVID-19.Every government, every business, an ...
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Follow the Bubbles
Whether you are an entrepreneur, MNC or small business enterprise, one thing is for certain, we are all experiencing some form of disruption in our business as a result of Covid-19. For a very small handful of businesses, this unprecedented change is a positive one for their business, while a signif ...
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Industry 4.0
Entrepreneurs are facing more challenges today than ever before. In a deeply connected world, it’s difficult to make any decision without a massive ripple effect.The Fourth Wave of industrial revolution has well and truly started to impact the world. It’s an impact that cannot be ignored if you ...
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If people know, like, and trust your content, they will want to do business with you.It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often.You don’t have to put all your effort into all of them all the time. But if ...
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Is Social Media Making Us Narcissistic?

If baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millenials the “Me, Me, Me Generation.”By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise.It ...
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business marketing
There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?Do you fully understand all the processes involved and how to best apply them to your company? When all the cards a ...
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I’ve just spent the last week of October on holiday on the coast of the Adriatic Sea. As the days passed, my husband and I watched as the little town transformed from a bustling coastal city to one that was closing for the season.Every day we observed shops selling the last of their wares and then ...
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Many businesses get one very basic thing about social media engagement wrong.The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you r ...
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50-60 Something Entrepreneur
Email marketing is one of the best ways to keep your users engaged and interested in your offer. If you’ve made contact with a customer who’s expressed an interest in your products or services, you can use email marketing to make sure they come back and stay interested in you. I refer to this as ...
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Entrerpreneurship, Self-employed
As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs.What is an entrepreneu ...
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