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Experiential » business

Twice a year I make an effort to get out the office and go away for what has been deemed, "the Power Business Retreat'. This particular trip I went on my own and as such this gave me a chance to observe the people around me.During the breakfast buffet, I watched as men and women alike loaded their p ...
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ostriches-head-in-sand1-300x202

Hope is Not a Plan of Action

Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
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branded-entertainmentpam
The good ole days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is bran ...
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Mobileandmanagemnet
To be truly mobile entails much more than having a responsive Web design that smartphone and tablet users can access on their devices. A responsive, mobile website is just the foundation on which you have to build your mobile marketing campaign, which can include anything from mobile apps to social ...
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plan
Natural disasters can occur at any time and any place in the world. Recently I watched in dismay with the rest of the world how families and businesses were displaced as a result of the devastating earthquakes in Nepal and on Mount Kinabalu in Sabah or the heatwave in India and Pakistan.Looking at t ...
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timesofindia

Too many distractions?

Have you heard of the `Shiny Object Syndrome' that plagues organisations worldwide today?Palak BhatiaDo you ever open a folder on your PC to retrieve an urgent document, but then promptly forget about it as you encounter another file? Have you ever gone into the kitchen to fetch a knife and b ...
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SMEs-March
Singapore, 16 February 2014 – Like platoons on a mission, SMEs across multiple industries will have the opportunity to participate in the inaugural SME Marketing Bootcamp on 27th-28th March 2014 at the Amara Singapore Hotel.  Attendees will learn strategies for social ...
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content-marketing-300
Why you should care about content marketing People do business with people they know, like and trust. It takes time and effort to build a relationship with your customer, just as it takes time and effort to build and maintain personal relationships in life.One of the best ways to get to know ...
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Borneo Branding featu
Branding and marketing are both vital tools for establishing a successful business and neither aspect should be ignored by SMEs and entrepreneurs hoping to make it big. READ MORE..... ...
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bORNEO JUNIOR
ABOUT 50 Year Nine students from Sekolah Menengah Rimba II , Sekolah Menengah Jamalul Alam, Maktab Sains , SOAS  College , Sekolah Menengah Menglait and STPRI attended the Junior Achievement Company Programme (JACP) yesterday at the iCentre in Berakas. READ MORE..... ...
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