I’m curious. If you and I were to meet at a networking function or business conference and I asked you, ‘what can video, social networking, and mobile do for your business?’, how would you respond?
If you were truthful, you’d probably say that you know that it could have a significant impact on your business, but you’re not quite sure how to make that happen.
My response would be, thank you for your honesty and I’d let you know that you’re not alone when it comes to a lack of understanding the best way to market your business using these three tactics.
Why these three marketing strategies? They were selected because they will give you the most leverage on your time, the biggest bang for your buck, and that can be easily executed by one person (or a team if you are fortunate to part of one).
Let’s take a deep dive to see what each of these have to offer.
Social Media Marketing
Unless you’ve been living under a rock for the past 10 years or so, you’re familiar with social media. For those who are just surfacing, Social Media Marketing or SMM is a form of marketing that utilizes various social media networks in order to communicate about and interact with your brand. It primarily covers activities such as social sharing of content, videos, and images for marketing purposes.
The top platforms for social networking include Facebook, LinkedIn, YouTube, Twitter and Google Plus.
Create a social media marketing plan. Start by determining your goals for your social media marketing campaigns. What do you want to achieve through your content and interaction with prospects and consumers?
If you’re the person who has the sole responsibility for your social media marketing, consider using a social media management tool.
These are publishing tools that allow you to schedule the delivery of your content to Facebook, LinkedIn and Twitter using a dashboard to write your posts; add video, images, gifs and infographics to go out at a date and time of your choice.
Some of the top marketing publishing tools are Hootsuite, Buffer, Co-Schedule, Social Oomph and TweetDeck.
If your goal is to engage, entertain and educate your prospects and consumers, there is no better platform to do this than video.
With the speed of today’s technology, we are easily distracted and now have the attention span of about 8 seconds. In addition, 65% of the global population are visual learners. A video provides you with the perfect platform to hold attention, teach and entertain consumers while promoting your brand.
Still not convinced that video is right for you? Here’s a few statistics that might have you thinking otherwise.
- According to Aberdeen Group, businesses using video grow company revenue 49% faster year-over-year than organizations without video.
- Social video generates 1200% more shares than text and images combined sites Brightcove.
- Adobe shares that 40% of consumers’ state that video increases the chance they’ll purchase a product on their mobile device.
You don’t need to have a high-end production team to produce a quality video for your business. The camera quality on your smartphone can do an excellent job of recording short videos that you can easily upload to a hosting platform like YouTube or Wistia.
Not comfortable being in front of the camera? No problem. An alternative is a screencast, which is a digital recording of the user’s computer screen with voice-over narration. This format requires little technical expertise so it’s a perfect solution for those who are camera shy and prefer to be behind the camera.
The world is definitely changing. Remember when the only thing you had to worry about when you left the house was your wallet and your door keys? Now we really freak out if we leave our phones behind.
Mobile marketing is marketing on or with a mobile device such as a cell phone or defined as ‘the use of the mobile medium as a means of marketing communication.’
According to Marketing Insider Group, in 2015 people spent an average of 2 hours per day on mobile or 33% of their total internet time. In the past, advertisers tended to treat mobile as an afterthought. Not so today.
So what can you do if you’re just starting out with mobile marketing?
Make your website mobile responsive
Utilizing a responsive web design provides an optimal viewing experience from mobile phones to tablets to desktop computers monitors. Simply put, a responsive design takes a website and automatically repackages content to fit the device viewing it.
According to a Google report shared by Hubspot, 67% of users are more like to purchase a product or service from a mobile-friendly site. This means that if your site is not optimized, you run the risk of losing a large percentage of people who leave because it is not optimized for their consumption experience.
It’s important to note that last year Google has already begun to rank sites lower in the search results for sites which are not optimized for mobile.
You don’t need to jump on every tactic listed. Pick what resonates with you and then implement it. What are you waiting for? Go get started now.