Content and social media marketing – a delicious recipe for success, as long as it’s handled correctly. This means you need some insight on how to get started or revamp your current process.
There’s a certain etiquette that comes along with social media marketing. Your number one goal is to serve your customers, as well as cater to your brand and the overall goal of your company.
To ensure you’ve got the right ingredients for success, here are 10 laws in social media marketing to get you there.
Law #1: Listen Up
You might think it’s all about the talking when it comes to social media sites, but you’d be wrong. You need to do more listening and less talking. Check out your target audience’s current content and what they’re saying online and then jump into any discussions. This is a quick, sure-fire way to learn what’s important to them and how you can uncover that info. After that, you’ll have a better idea of what content they’re looking for – and what sparks their interest. This way, you’re adding more value, rather than dull info, into their lives. And that’s exactly what every good business should offer.
Law #2: Focus
It’s a heck of a lot better to focus on one unique area and know the ins and outs rather than a widespread selection and only know the surface details. You want your social media page to be the same way in order to build up your brand.
Law #3: Quality Over All
Quality always beats quantity. After all, would you rather have 500 local connections that continually read your posts, and then share it with others over 1,000 connections that don’t really offer any kind of perks?
Law #4: Patience Is A Virtue
There’s a reason why this is a popular saying. Like most things in business, you aren’t going to find success overnight (as much as we wish this were true). In fact, you might not find success in a year. But the more you work at this, the more you’re going to learn what works and what doesn’t work.
Law #5: The Importance of Compounding
What’s likely to happen if you put out some amazing, high-quality content? Over time you’re going to build up your online bank of followers. These people are more likely to share what they’ve read on your site. From Facebook to Twitter to LinkedIn, your audience is going to spread the word. This means any areas where you’re lacking – such as not keeping up on your Twitter page as much as your Facebook – your audience is going to take care of it for you. And this is going to open up into bigger, better opportunities. The more your content is shared, the more likely it is you’re going to show up on a Google search. These critical entry points are going to open up countless doors and ways for people to find your business online.
Law #6: Influencing Is Key
Plan to spend some time trying to find out who has a big online influence in your industry or market. These people aren’t just going to have big audiences; they’re also going to have a big interest in your products, as well as the services your business provides. If you can capture their attention enough, they may be willing to share your content with their own individual group of audience members, which introduces you to a whole new playing field.
Law #7: Value
Let’s say you spend all of your time devoted to just your products and services. Well, not only is it boring, it’s not going to serve you. To top it all off people aren’t going to listen. You have to bring something extra to the table. That means less focus on the actual products/services and more focus on giving your target audience unique, relevant content, as you strive to develop a relationship with them. Eventually, your audience is going to be your best marketing via word of mouth.
Law #8: Acknowledge People
Can you imagine anything worse than reaching out to a business…and having that business ignore you? Whether it’s a question, compliment, or compliant; acknowledging that you hear your audience’s voice is key. You want to build a professional relationship with them, so make sure to answer each and every person that reaches out to you.
Law #9: Be Accessible
Stay on top of your page – you don’t want to post amazing content and then not post again for three months. Always make yourself available to your audience.
This means staying involved in conversations and publishing content on a regular basis.
Law #10: Reciprocate
Sharing is caring! If people are sharing your content, return the favor! Spend some of your time on social media looking for other content to share. Get the wheels going – your audience will appreciate it.