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Hope is Not a Plan of Action

Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
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branded-entertainmentpam
The good ole days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is bran ...
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retargetting
The marketing landscape is forever changing and every day there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is retargeting.Retargeting campaigns are highly-focused and co ...
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tips-on-how-to-do-successful-facebook-marketing
Business owners today are constantly challenged with ways to stay in front of their target audience and I experience the same thing with my own business. Facebook makes it easy for us to reach our audience right where they are hanging out.Together with YouTube, Facebook is one of the most effective ...
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SMEs-March
Singapore, 16 February 2014 – Like platoons on a mission, SMEs across multiple industries will have the opportunity to participate in the inaugural SME Marketing Bootcamp on 27th-28th March 2014 at the Amara Singapore Hotel.  Attendees will learn strategies for social ...
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ostriches-head-in-sand1-300x202

Hope is Not a Plan of Action

Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
Read more about this...
stay-in-front
"Studies have shown that most people have to be exposed to a brand or brand name at least eight times before they are cognitively aware of it and two times before it actually enters their consideration...when they are making a purchase decision."      - Mobile Marketing, Use Mobile Marketing t ...
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