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Use Buyer Personas to Increase Conversions

How to Use Buyer Personas to Increase Conversions

You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers?What Is a Buyer Persona?Buyer persona ...
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Content-Marketing-solve-800x300
In a previous article ‘Are you engaging prospects with Digital Edutainment?’ I mentioned that traditional marketing was about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria.Content marketing is any marketi ...
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