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Experiential » business marketing

business marketing
There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?Do you fully understand all the processes involved and how to best apply them to your company? When all the cards a ...
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 YouTube isn’t just a service to showcase the funniest cat videos on the web or the top 10 greatest fails of all time. YouTube is home to over 1 billion active users and acts as the second largest social media website on the Internet. Businesses that are active on YouTube are already taking advan ...
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 Podcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don’t have the benefit of showing pictures or allowing customers to read something at their leisurely pace. Instead, ...
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Instagram is one of the most misunderstood social media applications in business marketing. Some companies have just don’t see the importance in investing the time and energy into selling themselves through pictures. If you are one of those companies, or work for one of those companies, just remem ...
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The New Year is here and with it comes hope and optimism for new business, new partnerships, increased profits and overall business success. Some people may ask, is it possible to be so optimistic when the global economy is still in recovery and companies remain in survival mode.My answer to that is ...
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Understanding Brand Perception

If branding is all about perception, is it possible for a business to create the image or perception they want to have in the marketplace? The answer is yes. Whether you are an established business or an entrepreneur just starting out, you can ‘lead’ target audience in developing ...
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