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Experiential » brand

The good ole days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is bran ...
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How to Create a Twitter Campaign

Twitter needs no introduction – we all know that together with Facebook it’s the social network that attracts most brands and marketers. Twitter can help your brand in many ways, but it’s an especially effective social media tool for building a large group of followers and driving quality traf ...
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Video Marketing Best Practices in 2015
People all over the world are consuming and sharing videos on a daily basis, not just YouTube videos but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms are actively seeking to make videos an important part of their platform, and as a marketer, you simp ...
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Business owners today are constantly challenged with ways to stay in front of their target audience and I experience the same thing with my own business. Facebook makes it easy for us to reach our audience right where they are hanging out.Together with YouTube, Facebook is one of the most effective ...
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Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new challenge. In fact, only about 2% of traffic that visit a website will actually become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage of the ...
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BE WARY OF BRANDING,SMEs TOLD ~ THE BRUNEI TIMES
SMALL and Medium Enterprises (SMEs) have to take into consideration the "perception" of their brand to be able to stand out among the competition,said Experiential Pte Ltd managing director and American corporate trainer, Pamela Wigglesworth.  READ MORE..... ...
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Here’s the scenario. You’re in business. Perhaps you are a start up or maybe your company has been around for a few years. During a conversation you are asked “What is your product/service brand personality?” You ask yourself. Are we supposed to have a brand personality and if so, how in th ...
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