In the Spotlight – Can your business be found in this upended economy?
Companies old and new respect the importance of having a website as the first ‘go to’ place where prospects can learn more about your business and get a sense of ‘who you are and what product or service you provide’.
As Covid-19 rapidly impacted businesses across all industries, many companies found that they needed to pivot the way in which they delivered their services and far more realized that they needed to reinvent their businesses all together.
So that begs the question, is your website up to date with the new information? How does one rank well with search engines when you have a new offering or have had to start a business again from scratch?
To help you get your website to a place where you’ll get some much-needed Google love, this week In the Spotlight, I’m tapping the wisdom of tech wizard, Mohamad Khalid of KhalidTech. In this feature he shares seven tips that you can do to improve the search engine optimation of your website.
7 Key SEO Tips for Your Website
1. Improve your website speed by removing anything that slows it down.
A slow loading website can frustrate the user experience and ultimately discourage people from buying your product.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your website is slow, you are fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
Remove any non-essential elements that slow down your website. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
You can use Google PageSpeed tool to analyse your website speed.
2. Create your Google My Business profile.
Google My Business is a free public profile or listing that appears in relevant search results on Google. You’ve probably seen Google My Business profiles when researching a brand, searching for a place to eat, or finding directions to a specific location.
Creating your Google My Business listing allows you to provide Google, as well as users, with immediate information about your company. It’s fast and easy to claim your account, too, so make this one of your first SEO to-dos.
Once you have ownership of your profile, optimize it by adding the more information about your business.
If you have any upcoming events, you can add them to your Google My Business profile too.
For the best results with Google My Business, stay active on it. Respond to user reviews, share posts about company happenings and offerings, enable text messaging, update company hours for holidays, and more.
3. Research relevant keywords with the right tools.
As your SEO initiatives expand, you may think about investing in a paid tool, like KeywordTool. You may even decide to invest in an SEO toolkit, like Ahrefs, which offers tools for keyword research, competitor research, backlink analysis, and more.
4. Use keywords in headings and paragraphs.
While Google would love not to rely on keywords, they’re a critical component to its ranking algorithm. Keywords help Google determine whether a piece of content is about a specific topic or query. That’s why your content (besides your title tags and meta descriptions) should use your keywords.
You want to include your core and related keywords in two places:
- Headings, like H1, H2s, H3s, and so on
- Paragraphs, lists, tables, and so on
For example, you should include your core keyword in your first paragraph if possible. If using your keyword at that point doesn’t seem natural, make sure to use your keyword within the first 100 words of your content.
Breaking your content into separate headings with H2 headings, for example, can help optimize your content and improve a visitor’s user experience. A heading makes your page easier for users to skim and read. It also helps users and web crawlers, which assist search engines in indexing your content.
Depending on your related keywords, you can also use headings to target those keywords.
5. Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you will find it nearly impossible to become a long-term success.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.
6. Link your website to other websites.
Links are a critical part of SEO – in fact, they’re one of Google’s core ranking factors.
The emphasis on links, however, can make new SEO Managers hesitant about linking to outside content or sites. While you don’t want to link to a competitor site or link away from your site on a product or service page, you don’t want to avoid linking to external sites entirely.
For Google, internal and external linking is a sign of a healthy and genuine website.
Feel comfortable linking to websites besides your own when writing informational content for your audience. Use links to back up and enhance your content, like by sharing a statistic, study, guide, or another supporting piece of content.
When linking to outside sites, remember to choose reputable, high-quality websites.
7. Link your website to Google Search Console.
Google Search Console is a must-have tool for any SEO Managers toolkit.
This free platform from Google, provides you with instant insight into your site’s performance in Google search results.
It also helps you see how Google views your site. Plus, you can discover actionable ways to improve your website’s SEO.
For perspective, in Google Search Console, you can check for Page impressions and clicks from different queries, Crawl errors, Mobile-friendly issues, Rich results markup, Page indexing, Page rankings, Page speed ratings and more.
You can also submit your URLs (or entire site) in Google Search Console.
With all the features and insights that Google Search Console offers, every SEO should use it. Set up Google Search Console for your website by following the “Get started with Search Console” guide from Google.
About Mohamed Khalid
Khalid is a creative web designer, art-worker, SEO specialist and Digital marketer. He is also an independent IT professional who came from the creative and technical background. After his graduation, he had worked for an IT company in Chennai. With his strong experience in the field of Information technology, he has started working independently with small business and start-up companies around the world over the past 6 years.
His specialities are front-end web design / development and Search engine optimisation. His interests extend beyond the web and he love helping people with branding, print design and marketing collateral design.
He is passionate about helping start-up companies to achieve their goals on digital presence. If anyone who wants to start a new business and looking for web presence and identity, he is the one stop solution for all your needs. Khalid can be reached at firstname.lastname@example.org and his website www.khalidtech.com.