Important Reasons for Using Video in Your Business

August 7, 2014 By: Pamela - No Comments

Utilizing video in business is all the rage, and for many good reasons. Why should you add video to your marketing mix? How can you attract more prospects to your website and video content? And what types of videos can you create?

What are the benefits of using video in your business?

Think about the format that you currently use to distribute content to your audience. Is your content easy to consume? Today, many things quickly distract people and their attention spans are becoming ever shorter. You can help them to enjoy consuming your content by using video.

Video content is effective because it increases engagement with your audience in several ways. Videos are visually appealing and the majority of the people that you share your message with enjoys visual content. Think about these YouTube statistics:

  • More than 1 billion unique users visit each month.
  • Over 6 billion hours of video are watched each month.
  • 100 hours of video are uploaded every minute.

It is highly possible that your business will gain great exposure by adding video to your marketing strategy. There are other benefits as well. Properly optimized videos definitely increase your ability to be discovered online.

Look at it this way, Google; the most popular search engine on the planet owns YouTube. Publishing videos on YouTube makes you friendly with Google because it will promote it’s own products and affiliates. What does this mean? When a prospective client uses Google to search for your topic, the probability of that prospect finding you is greatly increased. If your video is properly optimized, your video content is 53 times more likely to show up on page one of Google on that particular topic.

There is yet another benefit of using video. Prospects who are engaged with your content on YouTube are more inclined to visit your website. So, be sure to post your videos on your website. The more people consume your video content, the more they will be willing to visit other pages on your website.

What type of videos can you create for your business?

As a business owner, you have much to discuss. In fact, you have been speaking to your audience in some form since you started your business. Therefore, the content that you are capable of sharing can be endless. Here are a few types of videos that will help you to get your message out in a big way.


An introduction video gives you an opportunity to share information about your product or service.  That gives your audience a lot of value. Remember, attention spans are getting shorter. Visually rich information is easy and fun to consume. Introduce your products and services in a way that appeals to your audience.

Tell your story:

Think about what inspires you to offer the serve others. It doesn’t matter what type of business you are in, there is a backstory that is involved. When your audience understands what drives you to create content, products and services for them, this builds trust and credibility. When you share this information in a video you will increase your connection with the people that you are meant to serve.


You can enhance your expert status by being an educator in your field. Even though you are in business to generate revenue, you do not always have to promote yourself. What are some of the topics that interest the people in your audience? Be the resource that provides valuable education. Even if you do not create the educational material yourself, the people who view you as a resource will appreciate you willingness to serve them with new and helpful information.

Without a doubt, you want your business to be found online. When you are discovered online, you desire to create a strong connection with the people that you are meant to serve. Your business was created to educate, to inspire and to serve others. If you implement video into your business strategy, it will be easier and more enjoyable for people to find and consume the important content that you share.