Loading Events

« All Events

  • This event has passed.

Branding for Success Public Workshop

May 30 @ 9:00 am - 5:00 pm



This high energy 2-day workshop offers a simple step-by-step process to formulate a consumer focused brand by developing a brand blueprint. This training is interactive. Short facilitation followed by individual in class assignments, small and large group discussion and hands-on learning activities.

As a result of attending this training you will be able to:

  • Know the difference between a brand and branding
  • Develop a brand perception that connects with the consumer
  • Identify your true, niche target audience (your ideal customer), clarify the demographics and psychographics that relates to this audience
  • Define your brand’s (USP) Unique Selling Proposition that answers the consumer’s wants and needs
  • Write a marketing message that addresses the pains, issues, problems experienced consumer and clearly communicate to them your solution
  • Build a brand personality that aligns with their personality
  • Identify your brand positioning so you are selling at the right price and in the correct place
  • Establish a brand name, brand colours, fonts, tag lines and packaging that tells the consumer what you are all about and creates an image that they resonate with.
  • Craft a brand marketing strategy that drives your target audience to your place of business or website
  • Ensure you’re marketing through the right marketing channels, at the right time and place.


Who should attend: 

Business owners, marketing managers, sales executives, designers and start-ups.

Register today!

blue register


Not quite sure yet? That’s okay. Click here to receive more information about the branding process.


May 30
9:00 am - 5:00 pm
Event Category:
Event Tags:


Experiential Pte Ltd
+65 6241 9834


TKP Conference Centre
Heng Da Building, 137 Cecil Street, #03-01
Singapore, 069537 Singapore