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Do's and Don'ts
If you don’t currently have a blog site or a blog on your website, now is the time to get one going. Your blog can be a hub for your content marketing efforts, powering your social media marketing, improving your search optimization, and increasing your sales. I’m always tickled when I find some ...
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branded-entertainmentpam
The good ole days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is bran ...
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How-to-Create-Engaging-Content-For-a-Boring-Industry
In the world of content marketing, it isn’t a secret that some industries are a bit more engaging than others, and that creating content for them is easier. Let’s face it, who wouldn’t want to write about travel or food instead of affiliate marketing or laundry services? Still, just because an ...
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How-to-Create-a-Twitter-Campaign

How to Create a Twitter Campaign

Twitter needs no introduction – we all know that together with Facebook it’s the social network that attracts most brands and marketers. Twitter can help your brand in many ways, but it’s an especially effective social media tool for building a large group of followers and driving quality traf ...
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Blog-image-banner
Business blogs are most appealing and drive most traffic and sales when they focus on discussing and even solving the problems of customers, rather than on the business and marketing part. The fact that consumers love blogs is common knowledge, but that doesn’t change the fact that you have to inv ...
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retargetting
The marketing landscape is forever changing and every day there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is retargeting.Retargeting campaigns are highly-focused and co ...
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youtube
YouTube’s video advertising platform is one of the most exciting around, offering your business cost-effective advertising options that you can customize in depth and target very specific user groups.Whether your business is entirely online or grounded in a brick-and-mortal location, YouTube video ...
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Mobileandmanagemnet
To be truly mobile entails much more than having a responsive Web design that smartphone and tablet users can access on their devices. A responsive, mobile website is just the foundation on which you have to build your mobile marketing campaign, which can include anything from mobile apps to social ...
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plan
Natural disasters can occur at any time and any place in the world. Recently I watched in dismay with the rest of the world how families and businesses were displaced as a result of the devastating earthquakes in Nepal and on Mount Kinabalu in Sabah or the heatwave in India and Pakistan.Looking at t ...
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full-plate
Twice a year I make an effort to get out the office and go away for what has been deemed, "the Power Business Retreat'. This particular trip I went on my own and as such this gave me a chance to observe the people around me.During the breakfast buffet, I watched as men and women alike loaded their p ...
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