Experiential - Pamela Wigglesworth, CSP | Marketing Speaker | Presentation Coach
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10 Ways to use Visual Content to Increase Social Media Engagement (1)

10 Ways to Use Visual Content to Increase Social Media Engagement

June 7, 2016 By: Pamela - No Comments
Does this sound familiar…it’s break time and you’re scrolling through your Facebook or LinkedIn newsfeed. Your finger keeps the mouse downward. You stop only when an image catches your eye. If the image is compelling enough, you’ll stop to see what the story is all about. According to MDG A ...
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jigsaw puzzle pieces

Do you struggle to see the Big Picture?

April 29, 2016 By: Pamela - No Comments
My mother loved solving puzzles. Every morning she would do the crossword puzzle in the newspaper, yet her favourite type of puzzles were jigsaw puzzles. The more pieces, the better.I remember one of her most challenging puzzles was a picture of a woman driving a car through a quaint little village ...
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conversation

Do you keep the Conversation Going?

April 28, 2016 By: Pamela - No Comments
I recall reading or hearing somewhere that the larger the retail price of a product or service, the longer the selling cycle. Come to think about it, that makes perfect sense. When it came to purchasing a computer, a flat screen TV or even a car for that matter, chances are you spent a bit of time r ...
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Content-Marketing-solve-800x300

Does Your Content Marketing Solve Your Prospects Problems?

April 19, 2016 By: Pamela - No Comments
In a previous article ‘Are you engaging prospects with Digital Edutainment?’ I mentioned that traditional marketing was about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria.Content marketing is any marketi ...
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Does cold calling work?

Does calling for business really work?

March 7, 2016 By: Pamela - No Comments
Avoid these five pitfalls if you want any chance of success Recently I’ve noticed an increase in the number of calls from companies to invite me to partake in trainings or events, become an event sponsor and most recently, to offer my company funding for business expansion. Enter the re-e ...
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Avoid the 'bunker-down' mentality.

How to Avoid the ‘Bunker-down’ Mentality

February 24, 2016 By: Pamela - No Comments
Unless you’ve been living under a rock for the past 12 to 15 months, it’s no secret that there is a global economic slowdown. Businesses across all industries will undoubtedly experience this downturn in some form or fashion.Sadly some companies are reacting to the slowing economy in a totally d ...
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SPECTACULAR

Discover the Best Social Networks for SMBs

January 25, 2016 By: Pamela - No Comments
Small and medium-sized businesses tend to have limited resources for social media marketing, which usually means that they cannot be active on all the social networks out there. If you are the owner or social media manager of such a business, you want to carefully distribute your available resources ...
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Little boy traveling in train looking outside the window.

How Not to Run Out of Content Ideas for Your Blog

January 18, 2016 By: Pamela - No Comments
Without a content marketing strategy in place, you’re bound to run out of content ideas for your blog sooner or later, especially if you’re in a small niche, or else are committed to publishing new posts on your blog several times a week. Even a simple blog content strategy, informed by keyword ...
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ostriches-head-in-sand1-300x202

Hope is Not a Plan of Action

January 15, 2016 By: Pamela - No Comments
Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
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How to Craft Better Newsletters That Will Boost Your Conversion Rates

How to Craft Better Newsletters That Will Boost Your Conversion Rates

December 6, 2015 By: Pamela - No Comments
Sending newspapers to your followers and customers is easy enough with the automated email marketing platforms we have these days, but getting people to actually engage with them and answer your calls to action is another matter altogether. Whether you are trying to grow your blog subscriber list or ...
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