Experiential - Pamela Wigglesworth, CSP | Marketing Speaker | Presentation Coach
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5 Basic Email Marketing Techniques to Employ in 2017

December 5, 2016 By: Pamela - No Comments
Email marketing continues to be a powerful and versatile content marketing tool for small businesses. Not only effective, but also more accessible for fifty- or sixty-something entrepreneurs than other digital marketing strategies, email marketing helps companies build familiarity and trust with cus ...
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Top Habits of Successful Entrepreneurs

November 21, 2016 By: Pamela - No Comments
In a report on Entrepreneurship at a Glance 2016 from the OECD (Organization for Economic Co-operation and Development), it suggests that there is a revival in worldwide entrepreneurship. That’s great news given that entrepreneurs and SME’s tend to be the drivers of economic growth as well as th ...
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Embracing Technology As a 50/60-something Entrepreneur

November 14, 2016 By: Pamela - No Comments
Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same ...
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6 Online Marketing Tips for the 50-Something Entrepreneur

November 7, 2016 By: Pamela - No Comments
Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, a ...
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How Outsourcing Works for 50 or 60-Something Entrepreneurs

October 31, 2016 By: Pamela - No Comments
When discussing entrepreneurship with start-ups or potential business owners, I expound that this is the absolute best time to be in business! Technology makes it so that we can do just about anything, reach anyone and practically run our businesses from a mobile phone.Idealistic as that may seem, t ...
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Moving From the Corporate World to Entrepreneurship at 50 or 60

October 13, 2016 By: Pamela - No Comments
I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice.With a slowing economy and individuals who have decided they have had enoug ...
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Entrepreneurship – A Journey like No Other – 5 Tips to Kick Start your Business

September 5, 2016 By: Pamela - No Comments
 Making the decision to branch out on your own is not one to be taken lightly. Entrepreneurship is truly a personal journey like nothing you’ve experienced before. My first venture into entrepreneurship began in 1993 when I made the decision to leave the corporate world and set up my own bout ...
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What can video, social networking and mobile do for you?

June 22, 2016 By: Pamela - No Comments
I’m curious. If you and I were to meet at a networking function or business conference and I asked you, ‘what can video, social networking, and mobile do for your business?’, how would you respond?If you were truthful, you’d probably say that you know that it could have a significant impact ...
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10 Ways to Use Visual Content to Increase Social Media Engagement

June 7, 2016 By: Pamela - No Comments
Does this sound familiar…it’s break time and you’re scrolling through your Facebook or LinkedIn newsfeed. Your finger keeps the mouse downward. You stop only when an image catches your eye. If the image is compelling enough, you’ll stop to see what the story is all about. According to MDG A ...
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Do you struggle to see the Big Picture?

April 29, 2016 By: Pamela - No Comments
My mother loved solving puzzles. Every morning she would do the crossword puzzle in the newspaper, yet her favourite type of puzzles were jigsaw puzzles. The more pieces, the better.I remember one of her most challenging puzzles was a picture of a woman driving a car through a quaint little village ...
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