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Business blogs are most appealing and drive most traffic and sales when they focus on discussing and even solving the problems of customers, rather than on the business and marketing part. The fact that consumers love blogs is common knowledge, but that doesn’t change the fact that you have to inv ...
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retargetting
The marketing landscape is forever changing and every day there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is retargeting.Retargeting campaigns are highly-focused and co ...
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youtube
YouTube’s video advertising platform is one of the most exciting around, offering your business cost-effective advertising options that you can customize in depth and target very specific user groups.Whether your business is entirely online or grounded in a brick-and-mortal location, YouTube video ...
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Mobileandmanagemnet
To be truly mobile entails much more than having a responsive Web design that smartphone and tablet users can access on their devices. A responsive, mobile website is just the foundation on which you have to build your mobile marketing campaign, which can include anything from mobile apps to social ...
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plan
Natural disasters can occur at any time and any place in the world. Recently I watched in dismay with the rest of the world how families and businesses were displaced as a result of the devastating earthquakes in Nepal and on Mount Kinabalu in Sabah or the heatwave in India and Pakistan.Looking at t ...
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full-plate
Twice a year I make an effort to get out the office and go away for what has been deemed, "the Power Business Retreat'. This particular trip I went on my own and as such this gave me a chance to observe the people around me.During the breakfast buffet, I watched as men and women alike loaded their p ...
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emailmarketing

Email Marketing Is Not Dead

Today, while social media marketing gets a lot of hype, email marketing is often overlooked. But those who overlook it might be making a big mistake. The number of email accounts is projected to grow by almost 27% from 2014 to 2018, from over 4.1 billion in 2014 to over 5.2 billion by the end of 201 ...
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The-5-Things-Your-Start-Up-Needs-To-Do-To-Create-An-Online-Presence2
Although the competition is fierce, start-ups have now more tools and more social channels than ever that they can use to establish a strong online presence and connect with their audience. Regardless of the size, location, industry, or aims of your startup, there are a few cost-effective strategies ...
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timesofindia

Too many distractions?

Have you heard of the `Shiny Object Syndrome' that plagues organisations worldwide today?Palak BhatiaDo you ever open a folder on your PC to retrieve an urgent document, but then promptly forget about it as you encounter another file? Have you ever gone into the kitchen to fetch a knife and b ...
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Brand-Marketing

www.rtbnews.rtb.gov.bn

To increase the knowledge among the Small and Medium Entrepreneurs, SMEs on the procedure and the methods that can be used in branding and marketing with the limited resources, the Ministry of Industry and Primary Resources in the afternoon organised a workshop on Branding and Marketing on a Shoestr ...
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