Experiential - Pamela Wigglesworth, CSP | Marketing Speaker | Presentation Coach
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Hope is Not a Plan of Action

January 15, 2016 By: Pamela - No Comments
Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
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How to Craft Better Newsletters That Will Boost Your Conversion Rates

How to Craft Better Newsletters That Will Boost Your Conversion Rates

December 6, 2015 By: Pamela - No Comments
Sending newspapers to your followers and customers is easy enough with the automated email marketing platforms we have these days, but getting people to actually engage with them and answer your calls to action is another matter altogether. Whether you are trying to grow your blog subscriber list or ...
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Are you a Spaghetti Marketer?

November 18, 2015 By: Pamela - No Comments
Every day the world is introduced to new technologies, products, and services; gadgets, websites and apps all designed to improve our lives and increase the efficiency of the small business owner. We are told by the ‘latest marketing gurus’ that we must do this and we must have that. As business ...
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10 Quick and Easy Instagram Marketing Tips For Startups

November 11, 2015 By: Pamela - No Comments
Instagram isn’t only gorgeous, but also has a great user engagement rate. In itself a great example of a startup, Instagram is, together with Facebook and Twitter, one of the most startup-friendly social networks for new businesses in many markets, but especially for those with many visual product ...
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Do's and Don'ts

The DO’s and DON’Ts of Small Business Blog Marketing

November 4, 2015 By: Pamela - No Comments
If you don’t currently have a blog site or a blog on your website, now is the time to get one going. Your blog can be a hub for your content marketing efforts, powering your social media marketing, improving your search optimization, and increasing your sales. I’m always tickled when I find some ...
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Branded Entertainment – What It Is and How It Can Help Your Brand

October 19, 2015 By: Pamela - No Comments
The good ole days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is bran ...
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How to Create Engaging Content For a Boring Industry

October 17, 2015 By: Pamela - No Comments
In the world of content marketing, it isn’t a secret that some industries are a bit more engaging than others, and that creating content for them is easier. Let’s face it, who wouldn’t want to write about travel or food instead of affiliate marketing or laundry services? Still, just because an ...
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How to Create a Twitter Campaign

September 22, 2015 By: Pamela - No Comments
Twitter needs no introduction – we all know that together with Facebook it’s the social network that attracts most brands and marketers. Twitter can help your brand in many ways, but it’s an especially effective social media tool for building a large group of followers and driving quality traf ...
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Supercharge Your Business Blog With These 5 Easy to Implement Strategies

September 22, 2015 By: Pamela - No Comments
Business blogs are most appealing and drive most traffic and sales when they focus on discussing and even solving the problems of customers, rather than on the business and marketing part. The fact that consumers love blogs is common knowledge, but that doesn’t change the fact that you have to inv ...
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Retargeting – The Secret to Expansive Market Reach

September 14, 2015 By: Pamela - No Comments
The marketing landscape is forever changing and every day there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is retargeting.Retargeting campaigns are highly-focused and co ...
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