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In a previous article ‘Are you engaging prospects with Digital Edutainment?’ I mentioned that traditional marketing was about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria.Content marketing is any marketi ...
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Does cold calling work?
Avoid these five pitfalls if you want any chance of success Recently I’ve noticed an increase in the number of calls from companies to invite me to partake in trainings or events, become an event sponsor and most recently, to offer my company funding for business expansion. Enter the re-e ...
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Avoid the 'bunker-down' mentality.
Unless you’ve been living under a rock for the past 12 to 15 months, it’s no secret that there is a global economic slowdown. Businesses across all industries will undoubtedly experience this downturn in some form or fashion.Sadly some companies are reacting to the slowing economy in a totally d ...
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SPECTACULAR
Small and medium-sized businesses tend to have limited resources for social media marketing, which usually means that they cannot be active on all the social networks out there. If you are the owner or social media manager of such a business, you want to carefully distribute your available resources ...
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Little boy traveling in train looking outside the window.
Without a content marketing strategy in place, you’re bound to run out of content ideas for your blog sooner or later, especially if you’re in a small niche, or else are committed to publishing new posts on your blog several times a week. Even a simple blog content strategy, informed by keyword ...
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Hope is Not a Plan of Action

Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
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How to Craft Better Newsletters That Will Boost Your Conversion Rates
Sending newspapers to your followers and customers is easy enough with the automated email marketing platforms we have these days, but getting people to actually engage with them and answer your calls to action is another matter altogether. Whether you are trying to grow your blog subscriber list or ...
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Are you a Spaghetti Marketer?

Every day the world is introduced to new technologies, products, and services; gadgets, websites and apps all designed to improve our lives and increase the efficiency of the small business owner. We are told by the ‘latest marketing gurus’ that we must do this and we must have that. As business ...
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Instagram isn’t only gorgeous, but also has a great user engagement rate. In itself a great example of a startup, Instagram is, together with Facebook and Twitter, one of the most startup-friendly social networks for new businesses in many markets, but especially for those with many visual product ...
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Do's and Don'ts
If you don’t currently have a blog site or a blog on your website, now is the time to get one going. Your blog can be a hub for your content marketing efforts, powering your social media marketing, improving your search optimization, and increasing your sales. I’m always tickled when I find some ...
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