Experiential - Pamela Wigglesworth, CSP | Marketing Speaker | Presentation Coach
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50-60 Something Male Entrepreneur

10 Simple SEO Tips for the 50-60 Something Entrepreneur

December 19, 2016 By: Pamela - No Comments
Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you.These things are still important; however, Google has become smarter and takes into account ...
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Dear Santa, This is My Grown Up Christmas List

December 14, 2016 By: Pamela - No Comments
I absolutely adore the Christmas holiday season. I suppose I have my mother to thank for it. In fact, I think it was her favourite holiday too. She would decorate the house with Christmas related trinkets and play good old-fashioned Christmas music on the record player (yes, I know, I’m dating mys ...
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7 Steps for a Basic Media Strategy

December 12, 2016 By: Pamela - No Comments
Small businesses and startups don’t need the frills and thrills, the bells and whistles of the sophisticated media campaigns that corporations invest so much in. But any media strategy needs a clear direction, which can only be determined if you identify the targeted audience and its needs, and di ...
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5 Basic Email Marketing Techniques to Employ in 2017

December 5, 2016 By: Pamela - No Comments
Email marketing continues to be a powerful and versatile content marketing tool for small businesses. Not only effective, but also more accessible for fifty- or sixty-something entrepreneurs than other digital marketing strategies, email marketing helps companies build familiarity and trust with cus ...
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Top Habits of Successful Entrepreneurs

November 21, 2016 By: Pamela - No Comments
In a report on Entrepreneurship at a Glance 2016 from the OECD (Organization for Economic Co-operation and Development), it suggests that there is a revival in worldwide entrepreneurship. That’s great news given that entrepreneurs and SME’s tend to be the drivers of economic growth as well as th ...
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Embracing Technology As a 50/60-something Entrepreneur

November 14, 2016 By: Pamela - No Comments
Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same ...
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6 Online Marketing Tips for the 50-Something Entrepreneur

November 7, 2016 By: Pamela - No Comments
Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, a ...
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How Outsourcing Works for 50 or 60-Something Entrepreneurs

October 31, 2016 By: Pamela - No Comments
When discussing entrepreneurship with start-ups or potential business owners, I expound that this is the absolute best time to be in business! Technology makes it so that we can do just about anything, reach anyone and practically run our businesses from a mobile phone.Idealistic as that may seem, t ...
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Moving From the Corporate World to Entrepreneurship at 50 or 60

October 13, 2016 By: Pamela - No Comments
I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice. With a slowing economy and individuals who have decided they have had enou ...
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Entrepreneurship – A Journey like No Other – 5 Tips to Kick Start your Business

September 5, 2016 By: Pamela - No Comments
 Making the decision to branch out on your own is not one to be taken lightly. Entrepreneurship is truly a personal journey like nothing you’ve experienced before. My first venture into entrepreneurship began in 1993 when I made the decision to leave the corporate world and set up my own bout ...
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