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How to Shift from a Corporate Mindset to an Entrepreneurial Mindset

January 18, 2017 By: Pamela - No Comments

Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss.Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even whe ...

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7 Key Success Factors For 50+ Entrepreneurs

January 9, 2017 By: Pamela - No Comments

Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out 25 yea ...

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How to Market Your Small Business for Less Than $100 a Month

January 4, 2017 By: Pamela - No Comments

For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understa ...

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10 Simple SEO Tips for the 50-60 Something Entrepreneur

December 19, 2016 By: Pamela - No Comments

Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you.These things are still important; however, Google has become smarter and takes into account ...

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Dear Santa, This is My Grown Up Christmas List

December 14, 2016 By: Pamela - No Comments

I absolutely adore the Christmas holiday season. I suppose I have my mother to thank for it. In fact, I think it was her favourite holiday too. She would decorate the house with Christmas related trinkets and play good old-fashioned Christmas music on the record player (yes, I know, I’m dating mys ...

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7 Steps for a Basic Media Strategy

December 12, 2016 By: Pamela - No Comments

Small businesses and startups don’t need the frills and thrills, the bells and whistles of the sophisticated media campaigns that corporations invest so much in. But any media strategy needs a clear direction, which can only be determined if you identify the targeted audience and its needs, and di ...

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5 Basic Email Marketing Techniques to Employ in 2017

December 5, 2016 By: Pamela - No Comments

Email marketing continues to be a powerful and versatile content marketing tool for small businesses. Not only effective, but also more accessible for fifty- or sixty-something entrepreneurs than other digital marketing strategies, email marketing helps companies build familiarity and trust with cus ...

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Top Habits of Successful Entrepreneurs

November 21, 2016 By: Pamela - No Comments

In a report on Entrepreneurship at a Glance 2016 from the OECD (Organization for Economic Co-operation and Development), it suggests that there is a revival in worldwide entrepreneurship. That’s great news given that entrepreneurs and SME’s tend to be the drivers of economic growth as well as th ...

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Embracing Technology As a 50/60-something Entrepreneur

November 14, 2016 By: Pamela - No Comments

Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same ...

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6 Online Marketing Tips for the 50-Something Entrepreneur

November 7, 2016 By: Pamela - No Comments

Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, a ...

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