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The 50-60 Something Start-up Entrepreneur Warns of the Perfect Storm

March 21, 2018 By: Pamela - No Comments
The US Bureau of Labor Statistics March 2018 Report Puts the Storm on the RadarThere’s a perfect storm looming on the horizon set to strike working men and women in their 50s and 60s; a warning coming from author Pamela Wigglesworth in the newly released The 50-60 Something Start-up Entrepr ...
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How to Get Started with Social Media for the 50/60-Something Entrepreneur

November 7, 2017 By: Pamela - No Comments
When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts.Now imagine if you will, that ...
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Becoming a Great Presenter

September 4, 2017 By: Pamela - No Comments
Does the idea of giving a presentation or making a speech strike fear in your heart? You are not alone. Most people fear public speaking. Fortunately though, it is easy to develop high-quality presentation skills despite any fear you may have.You may not realize it, but you're already a presenter. Y ...
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Fast-Track StartUp Marketing – The 5 Things Your Start-Up Needs To Do To Create An Online Presence

Fast-Track StartUp Marketing – The 5 Things Your Start-Up Needs To Do To Create An Online Presence

August 2, 2017 By: Pamela - No Comments
Although the competition is fierce, start-ups have now more tools and more social channels than ever that they can use to establish a strong online presence and connect with their audience. Regardless of the size, location, industry, or aims of your startup, there are a few cost-effective strategies ...
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Selling, brand, 50-60 Entrepreneur

Are you selling a product, service or your brand?

July 10, 2017 By: Pamela - No Comments
I am a huge fan of working with entrepreneurs. I’m one myself. In fact, some close friends might venture to say that I’m a serial entrepreneur, but that’s a totally different story. I often wonder what goes through people’s mind when they make the decision to venture out on their own. Is bei ...
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50-60 Something Entrepreneur

8 Free Marketing Tactics for Your Small Business

June 13, 2017 By: manager - No Comments
If you were to ask newbie entrepreneurs about their marketing strategy, most will tell you they don’t have one. My guess is that they share a similar belief with other individuals starting up and that is they believe marketing their business will be expensive. Most operate under the assumption tha ...
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50-60 Something Entrepreneur

Why Entrepreneurs Starting at 50+ Have a High Success Rate

May 29, 2017 By: Pamela - No Comments
Gen Y folks probably don’t want to hear this, but I’m going to tell you anyway. It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you’re young you have nothing to lose and a lot of energy to spend, and since your whole life is ...
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Experiential marketing consultation

7 Essential Characteristics That Determine Whether a Marketing Strategy Is Good or Not

May 22, 2017 By: Pamela - No Comments
If I had a dollar for every marketing strategy or tactic I tried and didn’t work, I’d have a lot of cash in my pocket. Let’s face it, not all marketing strategies are going to be home runs -- some work and others fail somewhere along the way.The difference isn't necessarily the budget, and som ...
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Experiential Executive Presence Coaching

Do You Possess Executive Presence?

May 17, 2017 By: Pamela - No Comments
Do people listen to you with attention when you speak? Do they always consider your ideas? During meetings, conferences, and other business events, are people drawn to you? Executive presence is essential for small business owners, fifty-something entrepreneurs, or startup owners. It’s a co ...
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Use Buyer Personas to Increase Conversions

How to Use Buyer Personas to Increase Conversions

February 27, 2017 By: Pamela - No Comments
You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers?What Is a Buyer Persona?Buyer persona ...
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