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When discussing entrepreneurship with start-ups or potential business owners, I expound that this is the absolute best time to be in business! Technology makes it so that we can do just about anything, reach anyone and practically run our businesses from a mobile phone.Idealistic as that may seem, t ...
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I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice. With a slowing economy and individuals who have decided they have had enou ...
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 Making the decision to branch out on your own is not one to be taken lightly. Entrepreneurship is truly a personal journey like nothing you’ve experienced before. My first venture into entrepreneurship began in 1993 when I made the decision to leave the corporate world and set up my own bout ...
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Social, Video and Mobile Marketing
I’m curious. If you and I were to meet at a networking function or business conference and I asked you, ‘what can video, social networking, and mobile do for your business?’, how would you respond?If you were truthful, you’d probably say that you know that it could have a significant impact ...
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10 Ways to use Visual Content to Increase Social Media Engagement (1)
Does this sound familiar…it’s break time and you’re scrolling through your Facebook or LinkedIn newsfeed. Your finger keeps the mouse downward. You stop only when an image catches your eye. If the image is compelling enough, you’ll stop to see what the story is all about. According to MDG A ...
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jigsaw puzzle pieces
My mother loved solving puzzles. Every morning she would do the crossword puzzle in the newspaper, yet her favourite type of puzzles were jigsaw puzzles. The more pieces, the better.I remember one of her most challenging puzzles was a picture of a woman driving a car through a quaint little village ...
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conversation

Do you keep the Conversation Going?

I recall reading or hearing somewhere that the larger the retail price of a product or service, the longer the selling cycle. Come to think about it, that makes perfect sense. When it came to purchasing a computer, a flat screen TV or even a car for that matter, chances are you spent a bit of time r ...
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Content-Marketing-solve-800x300
In a previous article ‘Are you engaging prospects with Digital Edutainment?’ I mentioned that traditional marketing was about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria.Content marketing is any marketi ...
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Does cold calling work?
Avoid these five pitfalls if you want any chance of success Recently I’ve noticed an increase in the number of calls from companies to invite me to partake in trainings or events, become an event sponsor and most recently, to offer my company funding for business expansion. Enter the re-e ...
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Avoid the 'bunker-down' mentality.
Unless you’ve been living under a rock for the past 12 to 15 months, it’s no secret that there is a global economic slowdown. Businesses across all industries will undoubtedly experience this downturn in some form or fashion.Sadly some companies are reacting to the slowing economy in a totally d ...
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