Experiential - Pamela Wigglesworth, CSP | Marketing Speaker | Presentation Coach
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5 Ways to Reduce Startup Stress for the 50-60 Something Entrepreneur

January 30, 2017 By: Pamela - No Comments
Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray alr ...
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The Advantages of the 50-60 Something Entrepreneur

January 24, 2017 By: Pamela - No Comments
Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a ...
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How to Shift from a Corporate Mindset to an Entrepreneurial Mindset

January 18, 2017 By: Pamela - No Comments
Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss.Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even whe ...
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Small business, 50+ entrepreneur

7 Key Success Factors For 50+ Entrepreneurs

January 9, 2017 By: Pamela - No Comments
Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out 25 yea ...
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50-60 Something Entrepreneur

How to Market Your Small Business for Less Than $100 a Month

January 4, 2017 By: Pamela - No Comments
For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understa ...
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50-60 Something Male Entrepreneur

10 Simple SEO Tips for the 50-60 Something Entrepreneur

December 19, 2016 By: Pamela - No Comments
Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you.These things are still important; however, Google has become smarter and takes into account ...
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pexels-photo-24169

Dear Santa, This is My Grown Up Christmas List

December 14, 2016 By: Pamela - No Comments
I absolutely adore the Christmas holiday season. I suppose I have my mother to thank for it. In fact, I think it was her favourite holiday too. She would decorate the house with Christmas related trinkets and play good old-fashioned Christmas music on the record player (yes, I know, I’m dating mys ...
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startup-photos (3)

7 Steps for a Basic Media Strategy

December 12, 2016 By: Pamela - No Comments
Small businesses and startups don’t need the frills and thrills, the bells and whistles of the sophisticated media campaigns that corporations invest so much in. But any media strategy needs a clear direction, which can only be determined if you identify the targeted audience and its needs, and di ...
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startup-photos (2)

5 Basic Email Marketing Techniques to Employ in 2017

December 5, 2016 By: Pamela - No Comments
Email marketing continues to be a powerful and versatile content marketing tool for small businesses. Not only effective, but also more accessible for fifty- or sixty-something entrepreneurs than other digital marketing strategies, email marketing helps companies build familiarity and trust with cus ...
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41393323 - office colleagues talking at work

How to Get Started with Social Media for the 50/60-Something Entrepreneur

November 28, 2016 By: Pamela - No Comments
When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts.Now imagine if you will, that ...
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