Experiential - Pamela Wigglesworth, CSP | Marketing Speaker | Presentation Coach
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Fast-Track StartUp Marketing – The 5 Things Your Start-Up Needs To Do To Create An Online Presence

August 2, 2017 By: Pamela - No Comments
Although the competition is fierce, start-ups have now more tools and more social channels than ever that they can use to establish a strong online presence and connect with their audience. Regardless of the size, location, industry, or aims of your startup, there are a few cost-effective strategies ...
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Selling, brand, 50-60 Entrepreneur

Are you selling a product, service or your brand?

July 10, 2017 By: Pamela - No Comments
I am a huge fan of working with entrepreneurs. I’m one myself. In fact, some close friends might venture to say that I’m a serial entrepreneur, but that’s a totally different story. I often wonder what goes through people’s mind when they make the decision to venture out on their own. Is bei ...
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50-60 Something Entrepreneur

8 Free Marketing Tactics for Your Small Business

June 13, 2017 By: manager - No Comments
If you were to ask newbie entrepreneurs about their marketing strategy, most will tell you they don’t have one. My guess is that they share a similar belief with other individuals starting up and that is they believe marketing their business will be expensive. Most operate under the assumption tha ...
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50-60 Something Entrepreneur

Why Entrepreneurs Starting at 50+ Have a High Success Rate

May 29, 2017 By: Pamela - No Comments
Gen Y folks probably don’t want to hear this, but I’m going to tell you anyway. It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you’re young you have nothing to lose and a lot of energy to spend, and since your whole life is ...
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Experiential marketing consultation

7 Essential Characteristics That Determine Whether a Marketing Strategy Is Good or Not

May 22, 2017 By: Pamela - No Comments
If I had a dollar for every marketing strategy or tactic I tried and didn’t work, I’d have a lot of cash in my pocket. Let’s face it, not all marketing strategies are going to be home runs -- some work and others fail somewhere along the way.The difference isn't necessarily the budget, and som ...
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Experiential Executive Presence Coaching

Do You Possess Executive Presence?

May 17, 2017 By: Pamela - No Comments
Do people listen to you with attention when you speak? Do they always consider your ideas? During meetings, conferences, and other business events, are people drawn to you? Executive presence is essential for small business owners, fifty-something entrepreneurs, or startup owners. It’s a co ...
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Use Buyer Personas to Increase Conversions

How to Use Buyer Personas to Increase Conversions

February 27, 2017 By: Pamela - No Comments
You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers?What Is a Buyer Persona?Buyer persona ...
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Pros and Cons of Content Marketing

The Pros and Cons of Outsourcing Content Marketing

February 22, 2017 By: Pamela - No Comments
Content marketing can help your startup or small business connect with your audience on a personal level. It builds credibility and trust and encourages content sharing, which helps you grow your online presence. It can generate traffic, increase shares, and more.The biggest challenge with content m ...
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20 Good Habits for the Fifty-Something Entrepreneur

February 13, 2017 By: Pamela - No Comments
Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in the ...
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5 Ways to Reduce Startup Stress for the 50-60 Something Entrepreneur

January 30, 2017 By: Pamela - No Comments
Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray alr ...
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