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Any populated social network is a great source of targeted traffic. Users are divided up by specific demographics and interests with minimal effort by businesses. Some of these networks make it easier than others. LinkedIn is a great example of a social network that is almost intentionally built wit ...
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Making Presentations to Management

Presenting to management is a great opportunity. It should allow you to be noticed and to impress your managers with your capabilities as both an individual employee and as a representative of your company or organisation. However, as you increasingly gain access to managers higher up the corporate ...
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If you have successfully built a Linked-In page, you will want to make sure that you monetize it as best as possible. There are a few techniques that many people do not know or use to their advantage as much as they should. One great method is to extract your Linked-In connections and use them in co ...
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Branding….It’s all about Perception

Branding: It’s all about perception. You may have heard that phrase before. If you haven’t heard that before, then read the first sentence again because the impact of perception on your business is huge.Branding is based on the principles of perception & satisfying the needs of the consumer. ...
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Close your eyes and think back to the time when you first started your business. Remember the day when you sold your first product or service, or when you officially launched your website? Can you recall the time and effort you put in and how excited you were to finally get the business off the grou ...
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Hope is Not a Plan of Action

Every day the media continues to spew the doom and gloom on the state of the slowing global economy. Sadly the reaction by some entrepreneurs and companies is to lay low; to avoid investing in marketing or in training their staff; to do nothing about improving their business. They are paralyzed by f ...
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December 31stThe last day of what was a great business year for me. While newspapers and news channels talked about how bad the economy was and people within my industry talked about how tough things were, I am happy to say that my business not only survived during these turbulent times, it thrived ...
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In the previous blog post I discussed the importance of using the 5W’s that journalists look for in your press release. As a reminder, the 5Ws are the Who, What, When, Where and Why (and sometimes How) in the first paragraph and the body of your press release.The next aspect of the press release c ...
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A press release, sometimes referred to as a media release or news release, is a printed or electronic document issued by entrepreneurs, non-profits or businesses who want to communicate vital news to editors, journalists, industry writers, or other media groups. If a journalist ...
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Before you write your first press release or contact your first journalist, do an in-depth analysis of the publications you want to get listed in. Who is their target market? Who reads/consumes their content? What is the angle of their magazine? Are they cutting-edge or do they prefer traditional co ...
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