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Everyone dreams of creating the next big viral video, but only a proud few have had the opportunity to experience it. Every minute approximately 72 hours of YouTube footage is uploaded onto the streaming site, so if you haven’t been discovered, don’t give up your dream just yet. With enough pers ...
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In our last issue, we covered the many benefits of Internet video marketing, and revealed why video remains the #1 way to increase SEO and engage your audience online.  In addition to helping your website rank high in search results and increasing end user “hang time” on your website, video pro ...
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Mobile Marketing – Are you ready?

What comes to mind when you hear the term mobile marketing? Some may immediately think that this is about SMS marketing or that you need to have your own app. Not so. Mobile marketing is marketing on or with a mobile device such as a cell phone or defined as ‘the use of the mobile medium as a mean ...
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Let me let you in on a Secret

 So what’s the big secret you ask? Did you know that it is possible for your company to land on page 1 of Google organic searches within 24 hours if done correctly with one simple element…a video.You may or may not be aware that back in 2006 Google purchased YouTube for $1.65 Billion dollars. O ...
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We haven’t been properly introduced.

Results. They’re what every business strives for – be in an increase in sales, generating more leads and customers or perhaps improving brand awareness in the marketplace.Hi. My name is Pamela Wigglesworth. I’m originally from the USA and I’ve been living in Asia for over 24 years. As an int ...
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When I attend or speak at seminars or talks about marketing, I mingle around and ask the group of marketing executives, SMEs or entrepreneurs the same question. So what brings you here today and what do you hope to walk away with at the end of the session. The responses tend to a variation of these ...
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Three simple marketing strategies for keeping your head above waterCan you remember back when we didn’t have laptop computers, mobile phones, and tablets? Yes, I may be giving away my age, but I’ll ask the question anyway. Can you remember back to what your life was like without all this ...
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Do you ever wonder how it is that some small business owners seem to have both an off-line and online presence? They might even be the same size as you in terms of staff or perhaps even a soho-entrepreneur and yet it appears that they’ve got a marketing team equivalent to that of a ten people. You ...
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This is nothing new. You’ve heard it before. A picture is worth a thousand words. When you think about, humans have been communicating with pictures for thousands of years in the form of pictograms on cave walls to Egyptian hieroglyphics to temple carvings. As marketers, we should be using visual ...
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The New Year is here and with it comes hope and optimism for new business, new partnerships, increased profits and overall business success. Some people may ask, is it possible to be so optimistic when the global economy is still in recovery and companies remain in survival mode.My answer to that is ...
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