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Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new challenge. In fact, only about 2% of traffic that visit a website will actually become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage of the ...
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All Eyes on You

All Eyes on You

When you give a presentation you need to remember that effective communication is tied up in the use of your voice and body language far more than in the content of what you are saying. Some studies have found that body language accounts for 55% of what we take away with us when we have sat through ...
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Consistent Content Marketing for Busy Small Businesses
Why you should care about content marketing People do business with people they know, like and trust. It takes time and effort to build a relationship with your customer, just as it takes time and effort to build and maintain personal relationships in life.One of the best ways to get to know ...
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The Top 5 Places to Distribute Your Business Videos
 Business videos can be great advertising opportunities for you and your business. Customers like being able to see what you have to offer, and a video is a good way to showcase this much more effectively that you would otherwise achieve via print ad. Whether you are selling a product, promotin ...
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Why You Should Have a Branded YouTube Channel for Your Business
 YouTube isn’t just a service to showcase the funniest cat videos on the web or the top 10 greatest fails of all time. YouTube is home to over 1 billion active users and acts as the second largest social media website on the Internet. Businesses that are active on YouTube are already taking advan ...
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Keeping your products and services at the forefront of your customer’s mind is key to building strong, lasting relationships. But who has the time and resources to hire new team members every time you need your website tweaked or a new ad copy written?Fortunately, online outsourcing has made it ea ...
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Creating A Podcast; Will My Business Benefit?
 Podcasts are a challenging form of marketing as they rely upon building a fan base through content that is both informative and interesting. These are sound recordings, so you don’t have the benefit of showing pictures or allowing customers to read something at their leisurely pace. Instead, ...
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How Business Videos Can Impact Your Company
 U.S. weekly reported that approximately 78% of all American Super Bowl viewers only watch the game for the advertisements; this data was compiled on a study done in 2014 from 1,000 research participants. The fact of the matter is that people enjoy watching videos. It doesn’t matter if it’s ...
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Overcoming Presentation Anxiety

Overcoming Presentation Anxiety

When it comes to presenting in front of an audience, client or management, the best way to overcome your presentation anxiety is through preparation and practice.Preparation is keyAnother way to help you reduce your fears and overcome your anxiety is by preparing your content well. No doubt y ...
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Top SEO Trends In 2014

Top SEO Trends In 2014

 In the interest of retaining relevant results and discouraging black hat techniques, search engines are continuously reformulating their SEO formulas. Google has updated their SEO standards as recently as the end of March making it harder for online marketing consultants and business owners to ...
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