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If people know, like, and trust your content, they will want to do business with you.It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often.You don’t have to put all your effort into all of them all the time. But if ...
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Is Social Media Making Us Narcissistic?

If baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millenials the “Me, Me, Me Generation.”By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise.It ...
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business marketing
There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?Do you fully understand all the processes involved and how to best apply them to your company? When all the cards a ...
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I’ve just spent the last week of October on holiday on the coast of the Adriatic Sea. As the days passed, my husband and I watched as the little town transformed from a bustling coastal city to one that was closing for the season.Every day we observed shops selling the last of their wares and then ...
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Many businesses get one very basic thing about social media engagement wrong.The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you r ...
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Entrerpreneurship, Self-employed
As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs.What is an entrepreneu ...
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50-60 Entrepreneur
My journey into entrepreneurship began when I was in my thirties. To individuals in their 50-s and 60s, you might think that there is not a lot of risk associated with starting a business in your thirties, yet my choice came with its own set of obstacles.When I made the decision to take the leap of ...
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Fifty Sixty Entrepreneur

Are you as equally prepared as Noah?

Will you be prepared if you suddenly find yourself jobless?Chances are you’ve read the story of Noah building the Ark in advance of the big flood.  Or you’ve seen any variety of movies be it a comedy or documentary, where Noah was given a message from God to build the Ark. He’s instruc ...
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50-60 Entrepreneur
Oh no’ I thought. The call that I knew would come sooner or later was about to take place. No, it’ wasn’t the dreaded call about a sick relative or a death in the family, but to me, it was equally emotionally charged.But before I share the conversation that took place on that call, I ...
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Twice a year I make an effort to get out the office and go away for what has been deemed, "the Power Business Retreat'. This particular trip I went on my own and as such this gave me a chance to observe the people around me.During the breakfast buffet, I watched as men and women alike loaded their p ...
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