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If I had a dollar for every marketing strategy or tactic I tried and didn’t work, I’d have a lot of cash in my pocket. Let’s face it, not all marketing strategies are going to be home runs -- some work and others fail somewhere along the way.The difference isn't necessarily the budget, and som ...
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Experiential Executive Presence Coaching

Do You Possess Executive Presence?

Do people listen to you with attention when you speak? Do they always consider your ideas? During meetings, conferences, and other business events, are people drawn to you? Executive presence is essential for small business owners, fifty-something entrepreneurs, or startup owners. It’s a co ...
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Use Buyer Personas to Increase Conversions

How to Use Buyer Personas to Increase Conversions

You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers?What Is a Buyer Persona?Buyer persona ...
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Pros and Cons of Content Marketing

The Pros and Cons of Outsourcing Content Marketing

Content marketing can help your startup or small business connect with your audience on a personal level. It builds credibility and trust and encourages content sharing, which helps you grow your online presence. It can generate traffic, increase shares, and more.The biggest challenge with content m ...
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20 Good Habits for the Fifty-Something Entrepreneur

Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in the ...
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Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray alr ...
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The Advantages of the 50-60 Something Entrepreneur

Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a ...
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Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss.Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even whe ...
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Small business, 50+ entrepreneur

7 Key Success Factors For 50+ Entrepreneurs

Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out 25 yea ...
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50-60 Something Entrepreneur
For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understa ...
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