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50-60 Something Entrepreneur
If you were to ask newbie entrepreneurs about their marketing strategy, most will tell you they don’t have one. My guess is that they share a similar belief with other individuals starting up and that is they believe marketing their business will be expensive. Most operate under the assumption tha ...
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50-60 Something Entrepreneur
Gen Y folks probably don’t want to hear this, but I’m going to tell you anyway. It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you’re young you have nothing to lose and a lot of energy to spend, and since your whole life is ...
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Experiential marketing consultation
If I had a dollar for every marketing strategy or tactic I tried and didn’t work, I’d have a lot of cash in my pocket. Let’s face it, not all marketing strategies are going to be home runs -- some work and others fail somewhere along the way.The difference isn't necessarily the budget, and som ...
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Experiential Executive Presence Coaching
Do people listen to you with attention when you speak? Do they always consider your ideas? During meetings, conferences, and other business events, are people drawn to you? Executive presence is essential for small business owners, fifty-something entrepreneurs, or startup owners. It’s a co ...
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Use Buyer Personas to Increase Conversions
You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers?What Is a Buyer Persona?Buyer persona ...
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Pros and Cons of Content Marketing
Content marketing can help your startup or small business connect with your audience on a personal level. It builds credibility and trust and encourages content sharing, which helps you grow your online presence. It can generate traffic, increase shares, and more.The biggest challenge with content m ...
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Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in the ...
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Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray alr ...
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Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a ...
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Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss.Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even whe ...
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