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When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts.Now imagine if you will, that ...
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Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, a ...
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10 Ways to use Visual Content to Increase Social Media Engagement (1)
Does this sound familiar…it’s break time and you’re scrolling through your Facebook or LinkedIn newsfeed. Your finger keeps the mouse downward. You stop only when an image catches your eye. If the image is compelling enough, you’ll stop to see what the story is all about. According to MDG A ...
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conversation

Do you keep the Conversation Going?

I recall reading or hearing somewhere that the larger the retail price of a product or service, the longer the selling cycle. Come to think about it, that makes perfect sense. When it came to purchasing a computer, a flat screen TV or even a car for that matter, chances are you spent a bit of time r ...
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How to Create a Twitter Campaign

Twitter needs no introduction – we all know that together with Facebook it’s the social network that attracts most brands and marketers. Twitter can help your brand in many ways, but it’s an especially effective social media tool for building a large group of followers and driving quality traf ...
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Instagram is one of the most misunderstood social media applications in business marketing. Some companies have just don’t see the importance in investing the time and energy into selling themselves through pictures. If you are one of those companies, or work for one of those companies, just remem ...
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Contests can be one of the most lucrative marketing payoffs if done right. The idea of winning prizes has a tendency to draws a crowd, and Facebook is the only true way to reach so many diverse demographics with such a limited budget. Make the most out of your online marketing by creating engaging F ...
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Young adults have been leaving Facebook in droves in recent years; the mass exodus is somewhat reminiscent to what led to the extinction of MySpace. But Facebook’s latest stock prices are going strong and with over 1-billion total users, a few million uses can’t be hurting the budget too badly. ...
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If you’re just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can’t support your business if they don’t know you exist and what you do. It’s no longer enough to have a good physi ...
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