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Experiential » marketing

Small business, 50+ entrepreneur

7 Key Success Factors For 50+ Entrepreneurs

Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out 25 yea ...
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50-60 Something Entrepreneur
For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understa ...
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6 Online Marketing Tips for the 50-Something Entrepreneur

Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, a ...
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jigsaw puzzle pieces

Do you struggle to see the Big Picture?

My mother loved solving puzzles. Every morning she would do the crossword puzzle in the newspaper, yet her favourite type of puzzles were jigsaw puzzles. The more pieces, the better.I remember one of her most challenging puzzles was a picture of a woman driving a car through a quaint little village ...
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In a previous article ‘Are you engaging prospects with Digital Edutainment?’ I mentioned that traditional marketing was about reach and frequency. Today marketing is all about making connections and building relationships and content marketing meets this criteria.Content marketing is any marketi ...
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Does cold calling work?

Does calling for business really work?

Avoid these five pitfalls if you want any chance of success Recently I’ve noticed an increase in the number of calls from companies to invite me to partake in trainings or events, become an event sponsor and most recently, to offer my company funding for business expansion. Enter the re-e ...
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How to Craft Better Newsletters That Will Boost Your Conversion Rates
Sending newspapers to your followers and customers is easy enough with the automated email marketing platforms we have these days, but getting people to actually engage with them and answer your calls to action is another matter altogether. Whether you are trying to grow your blog subscriber list or ...
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Are you a Spaghetti Marketer?

Every day the world is introduced to new technologies, products, and services; gadgets, websites and apps all designed to improve our lives and increase the efficiency of the small business owner. We are told by the ‘latest marketing gurus’ that we must do this and we must have that. As business ...
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10 Quick and Easy Instagram Marketing Tips For Startups

Instagram isn’t only gorgeous, but also has a great user engagement rate. In itself a great example of a startup, Instagram is, together with Facebook and Twitter, one of the most startup-friendly social networks for new businesses in many markets, but especially for those with many visual product ...
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Do's and Don'ts

The DO’s and DON’Ts of Small Business Blog Marketing

If you don’t currently have a blog site or a blog on your website, now is the time to get one going. Your blog can be a hub for your content marketing efforts, powering your social media marketing, improving your search optimization, and increasing your sales. I’m always tickled when I find some ...
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