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The-5-Things-Your-Start-Up-Needs-To-Do-To-Create-An-Online-Presence2
Although the competition is fierce, start-ups have now more tools and more social channels than ever that they can use to establish a strong online presence and connect with their audience. Regardless of the size, location, industry, or aims of your startup, there are a few cost-effective strategies ...
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startup-photos (3)

7 Steps for a Basic Media Strategy

Small businesses and startups don’t need the frills and thrills, the bells and whistles of the sophisticated media campaigns that corporations invest so much in. But any media strategy needs a clear direction, which can only be determined if you identify the targeted audience and its needs, and di ...
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ipad-tablet-technology-touch
Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, a ...
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social-media-marketing-tips
Content and social media marketing – a delicious recipe for success, as long as it’s handled correctly. This means you need some insight on how to get started or revamp your current process.There’s a certain etiquette that comes along with social media marketing. Your number one goal is to ser ...
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branded-entertainmentpam
The good ole days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is bran ...
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How-to-Create-Engaging-Content-For-a-Boring-Industry
In the world of content marketing, it isn’t a secret that some industries are a bit more engaging than others, and that creating content for them is easier. Let’s face it, who wouldn’t want to write about travel or food instead of affiliate marketing or laundry services? Still, just because an ...
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How-to-Create-a-Twitter-Campaign

How to Create a Twitter Campaign

Twitter needs no introduction – we all know that together with Facebook it’s the social network that attracts most brands and marketers. Twitter can help your brand in many ways, but it’s an especially effective social media tool for building a large group of followers and driving quality traf ...
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Blog-image-banner
Business blogs are most appealing and drive most traffic and sales when they focus on discussing and even solving the problems of customers, rather than on the business and marketing part. The fact that consumers love blogs is common knowledge, but that doesn’t change the fact that you have to inv ...
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Content-Marketing-Trends-2015
Content marketing is a great marketing activity for driving commercial results, and as more brands embrace this, the competition continues to be really tough. If you actively use content marketing to promote your business and drive sales, it is very important to stay up to date with the latest conte ...
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Content-Curation-Cloud-12
I don’t know about you, but it seems the more that I try to get ahead, the more there is to do. Trying to keep up with the latest technological advances for a small business, let alone my social media presence can be maddening. Thank goodness there is content curation to assist us.Content curation ...
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