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Experiential » audience

The-5-Things-Your-Start-Up-Needs-To-Do-To-Create-An-Online-Presence2
Although the competition is fierce, start-ups have now more tools and more social channels than ever that they can use to establish a strong online presence and connect with their audience. Regardless of the size, location, industry, or aims of your startup, there are a few cost-effective strategies ...
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startup-photos (3)

7 Steps for a Basic Media Strategy

Small businesses and startups don’t need the frills and thrills, the bells and whistles of the sophisticated media campaigns that corporations invest so much in. But any media strategy needs a clear direction, which can only be determined if you identify the targeted audience and its needs, and di ...
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How-to-Create-Engaging-Content-For-a-Boring-Industry
In the world of content marketing, it isn’t a secret that some industries are a bit more engaging than others, and that creating content for them is easier. Let’s face it, who wouldn’t want to write about travel or food instead of affiliate marketing or laundry services? Still, just because an ...
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youtube
YouTube’s video advertising platform is one of the most exciting around, offering your business cost-effective advertising options that you can customize in depth and target very specific user groups.Whether your business is entirely online or grounded in a brick-and-mortal location, YouTube video ...
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Video-in-Your-Business
Utilizing video in business is all the rage, and for many good reasons. Why should you add video to your marketing mix? How can you attract more prospects to your website and video content? And what types of videos can you create?What are the benefits of using video in your business?Think abo ...
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Presentation

Overcoming Presentation Anxiety

When it comes to presenting in front of an audience, client or management, the best way to overcome your presentation anxiety is through preparation and practice.Preparation is keyAnother way to help you reduce your fears and overcome your anxiety is by preparing your content well. No doubt y ...
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YouTube_image_mobile-phone-600
In our last issue, we covered the many benefits of Internet video marketing, and revealed why video remains the #1 way to increase SEO and engage your audience online.  In addition to helping your website rank high in search results and increasing end user “hang time” on your website, video pro ...
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brand-personality
Here’s the scenario. You’re in business. Perhaps you are a start up or maybe your company has been around for a few years. During a conversation you are asked “What is your product/service brand personality?” You ask yourself. Are we supposed to have a brand personality and if so, how in th ...
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