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road
As published by the STRAITS TIMES, RECRUIT, 1 May 2010With the launch of the Asian Fashion Exchange (AFX) Singapore, along with the introduction of the Fashion Incubator Project in June 2009 (the collaboration between Parco@Marina Bay and Textile Fashion Federation Singapore (TaFf), supported ...
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target

Who is your target audience?

When conducting brand workshops I often ask participants to whom are they selling? In other words, who is their target audience? Invariably there is always one person who responds, “we sell to everyone”. This is a major misconception many entrepreneurs and companies hold. This is incorr ...
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brand-personality
Here’s the scenario. You’re in business. Perhaps you are a start up or maybe your company has been around for a few years. During a conversation you are asked “What is your product/service brand personality?” You ask yourself. Are we supposed to have a brand personality and if so, how in th ...
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Understanding-Brand-Perception

Understanding Brand Perception

If branding is all about perception, is it possible for a business to create the image or perception they want to have in the marketplace? The answer is yes. Whether you are an established business or an entrepreneur just starting out, you can ‘lead’ target audience in developing ...
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